Signalling could be undermining your brand’s potential without you realising it
It’s fair to say I’ve become a little obsessed with behavioural science recently, and this is my first article in … Read More >
Journal
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Brand strategy first, execute second
The best brand strategy in the world can only make a positive impact on your business if it’s embraced by … Read More >
Aplas
Aplas is the world’s first software mapping platform, transforming how business understands its digital nervous system. Aplas came to Di … Read More >
Daily actions are the secret to building a B2B brand quickly
I recently had a client who was really wowed with the value their team got out of investing in their … Read More >
A brand is a fragile idea that lives in the mind
Brand is a word that makes me feel a little uncomfortable sometimes. It often creates a little tension inside me … Read More >
Take your business to the next level by transforming your culture through behaviour
Consider this for a moment. You may be underutilising your people and their behaviour as the key ingredient to transform … Read More >
Annecto
The Brief: Produce an Annual Report which highlighted the real impact of Annecto – a social purpose not-for-profit organisation offering tailored … Read More >
Kalei
The Brief: Develop a name and visual identity to bring to market a new red apple variety which has been … Read More >
The Trawool Estate
The Brief Develop a new brand identity to re-launch a tired (ok, more like dilapidated!) hotel resort just over an … Read More >
Your company values suck, because they aren’t sticky enough.
Depending on how you approach them, your company’s values will either be a living breathing part of your organisation, or … Read More >
Goulburn River Gold
The Brief Develop an export brand to create more value for the Australian pear industry. The Outcome We began with … Read More >
Rico
The Brief Develop and execute a strategy to launch a new generation blushed pear into the marketplace and reinvigorate the … Read More >
The power of your people
Let’s start with the simple principle – better relationships mean better business. Your business, just like your personal lives, are … Read More >
Take a leap of faith this year
I love the beginning of a New Year. It’s a brave new world – a feeling that anything is possible, … Read More >
How to win customers and influence your people
I’m going to let you in on one of my favourite secrets. It’s not really a ‘secret’ secret, but rather … Read More >
Your brand doesn’t need a higher purpose. It needs a clear one
Brand Purpose has certainly become a bit of a buzzword in branding recently. When you hear the term you might associate … Read More >
Brand names, positioning and the battle for the mind of your audience
I read Al Reis & Jack Trout’s seminal book on Brand Positioning again not long ago. Originally published in 1980 and updated … Read More >
Do things differently, if you want to drive business growth
Someone asked me recently to describe Di Marca’s ideal type of client to them. It’s an interesting question for any … Read More >