Take a leap of faith this year
I love the beginning of a New Year. It’s a brave new world – a feeling that anything is possible, … Read More >
Journal
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How to win customers and influence your people
I’m going to let you in on one of my favourite secrets. It’s not really a ‘secret’ secret, but rather … Read More >
Your brand doesn’t need a higher purpose. It needs a clear one
Brand Purpose has certainly become a bit of a buzzword in branding recently. When you hear the term you might associate … Read More >
Brand names, positioning and the battle for the mind of your audience
I read Al Reis & Jack Trout’s seminal book on Brand Positioning again not long ago. Originally published in 1980 and updated … Read More >
Do things differently, if you want to drive business growth
Someone asked me recently to describe Di Marca’s ideal type of client to them. It’s an interesting question for any … Read More >