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Your brand doesn’t need a higher purpose. It needs a clear one

Brand Purpose has certainly become a bit of a buzzword in branding recently. When you hear the term you might associate … Read More >

Brand names, positioning and the battle for the mind of your audience

I read Al Reis & Jack Trout’s seminal book on Brand Positioning again not long ago. Originally published in 1980 and updated … Read More >

Do things differently, if you want to drive business growth

Someone asked me recently to describe Di Marca’s ideal type of client to them. It’s an interesting question for any … Read More >