Your company values suck, because they aren’t sticky enough.
Depending on how you approach them, your company’s values will either be a living breathing part of your organisation, or … Read More >
Journal
Latest news, insights and updates from the studio.
Join our newsletter to receive updates
Goulburn River Gold
The Brief Develop an export brand to create more value for the Australian pear industry. The Outcome We began with … Read More >
Rico
The Brief Develop and execute a strategy to launch a new generation blushed pear into the marketplace and reinvigorate the … Read More >
The power of your people
Let’s start with the simple principle – better relationships mean better business. Your business, just like your personal lives, are … Read More >
Take a leap of faith this year
I love the beginning of a New Year. It’s a brave new world – a feeling that anything is possible, … Read More >
How to win customers and influence your people
I’m going to let you in on one of my favourite secrets. It’s not really a ‘secret’ secret, but rather … Read More >
Your brand doesn’t need a higher purpose. It needs a clear one
Brand Purpose has certainly become a bit of a buzzword in branding recently. When you hear the term you might associate … Read More >
Brand names, positioning and the battle for the mind of your audience
I read Al Reis & Jack Trout’s seminal book on Brand Positioning again not long ago. Originally published in 1980 and updated … Read More >
Do things differently, if you want to drive business growth
Someone asked me recently to describe Di Marca’s ideal type of client to them. It’s an interesting question for any … Read More >