Maxi-Cosi have been in the baby car seat game since the beginning. Having invented the category in Europe over 40 years ago, they are a leader in car seat sales worldwide.
They weren’t happy with the low usability ratings for a number of their child restraints however, so they approached Di Marca seeking to revitalise their product instruction manual system to help optimise customer experience and maximise user ratings.
With a number of Di Marca team members recently experiencing the pains of poorly designed child seat instruction manuals – this challenge was personal!
We began with a complete overhaul of their previous document structure, incorporating better navigation systems across the manual and section signposting to provide a clear hierarchy of information.
We also rewrote the copy throughout to remove any engineering jargon, breaking down the information into easy-to-understand installation steps, eventually commissioning over 200 custom technical illustrations.
The end result was a intuitive and user-friendly instruction manual that is helping make life easier for parents everywhere.
What we did
– Publication design
– Copy writing
– Infographics and illustration
– Typesetting and proofing