South Melbourne Primary School Illustrations
This was a fun project to work on. South Melbourne Primary School was Victoria’s first vertical school, built on … Read More >
Work
Latest news, insights and updates from the studio.
Join our newsletter to receive updates
The difference between B2B and consumer brand strategy
It occurred to me recently, that, while most of the clients we work with at Di Marca are what you … Read More >
Sanctuary Makers
Driven by a vision to reinvent the decorating industry and create an amazing experience for customers, a new retail brand … Read More >
Signalling could be undermining your brand’s potential without you realising it
It’s fair to say I’ve become a little obsessed with behavioural science recently, and this is my first article in … Read More >
Brand strategy first, execute second
The best brand strategy in the world can only make a positive impact on your business if it’s embraced by … Read More >
Aplas
Aplas is the world’s first software mapping platform, transforming how business understands its digital nervous system. Aplas came to Di … Read More >
Daily actions are the secret to building a B2B brand quickly
I recently had a client who was really wowed with the value their team got out of investing in their … Read More >
A brand is a fragile idea that lives in the mind
Brand is a word that makes me feel a little uncomfortable sometimes. It often creates a little tension inside me … Read More >
Take your business to the next level by transforming your culture through behaviour
Consider this for a moment. You may be underutilising your people and their behaviour as the key ingredient to transform … Read More >
Annecto
The Brief: Produce an Annual Report which highlighted the real impact of Annecto – a social purpose not-for-profit organisation offering tailored … Read More >
Kalei
The Brief: Develop a name and visual identity to bring to market a new red apple variety which has been … Read More >
The Trawool Estate
The Brief Develop a new brand identity to re-launch a tired (ok, more like dilapidated!) hotel resort just over an … Read More >
Your company values suck, because they aren’t sticky enough.
Depending on how you approach them, your company’s values will either be a living breathing part of your organisation, or … Read More >
Goulburn River Gold
The Brief Develop an export brand to create more value for the Australian pear industry. The Outcome We began with … Read More >
Rico
The Brief Develop and execute a strategy to launch a new generation blushed pear into the marketplace and reinvigorate the … Read More >
The power of your people
Let’s start with the simple principle – better relationships mean better business. Your business, just like your personal lives, are … Read More >
Take a leap of faith this year
I love the beginning of a New Year. It’s a brave new world – a feeling that anything is possible, … Read More >
How to win customers and influence your people
I’m going to let you in on one of my favourite secrets. It’s not really a ‘secret’ secret, but rather … Read More >
Your brand doesn’t need a higher purpose. It needs a clear one
Brand Purpose has certainly become a bit of a buzzword in branding recently. When you hear the term you might associate … Read More >
Brand names, positioning and the battle for the mind of your audience
I read Al Reis & Jack Trout’s seminal book on Brand Positioning again not long ago. Originally published in 1980 and updated … Read More >
Do things differently, if you want to drive business growth
Someone asked me recently to describe Di Marca’s ideal type of client to them. It’s an interesting question for any … Read More >