A fun little campaign with some massive results.
The Brief
Develop a digital advertising campaign that gets people who are thinking about new flooring for their homes to visit their nearest Flooring Xtra store or make an enquiry through the website. Create three video advertisements that are entertaining, impactful and reignites the Flooring Xtra promise of a fabulous flooring experience.
The Challenge
Selling finance is a potentially boring offer. We needed to focus on executing the creative in a fresh way that grabs homeowner’s attention in Facebook and Google advertising.
The Creative Solution
Shake things up in the flooring marketplace and create a positive brand impression that injects some fun into finance. The ‘Enjoy now. Pay later’ campaign tagline was created as an emotional hook to entice consumers to bring forward their decision to install new flooring.
The Outcome
The videos generated brand awareness and reach, achieving record impressions and clicks to our store landing pages. The videos were fun, made an impact and were different for the category that focuses on family, product, and price and they clearly resonated with consumers and potential customers.
During the campaign there was a strong increase in store traffic across the national franchise network, generating over 800 hot leads.
The Results
- 13M ad impressions
- 123,000 ad clicks to our store landing pages
- 800 direct digital leads to stores, phone calls, emails or filling out the contact form from the ads
- Notable increase in store enquiry/visits
What we did
- Advertising strategy
- Creative execution
- Pre & Post-production
