Flooring Xtra – Flooring so good you won’t want to leave home

A cheeky nod to the lockdowns.

The Brief

Build brand awareness and cut-through that generates sales leads in a retail market where families are working and keeping themselves busy at home during Covid lockdowns. Continue with the fun and entertaining approach to create increased store traffic and website visits.

The Challenge

With home renovations on the increase during Covid, Flooring Xtra needs to be top-of-mind during the decision-making process to install new flooring.

The Creative Solution

Create a light-hearted twist on what a ‘A fabulous flooring experience’ could look like while entertaining ourselves at home. An experience so good, you wouldn’t want to leave home! Put the consumer in the picture with two videos featuring a fun take on how outdoor activities could be experienced indoors.


The Outcome

The campaign generated well over 500 direct leads through Google display ads and the campaign helped generate a strong increase in store traffic and enquiry, even during the challenging Covid lock downs that restricted retail.

The Results

  • 8M ad impressions
  • 72,000 ad clicks to our store landing pages
  • 640 direct digital leads to stores, phone calls, emails or filling out the Contact Us form from the ads
  • Notable increase in store enquiry/visits

What we did

  • Advertising strategy
  • Creative execution
  • Pre & Post-production