Unlock the hidden value of your brand to win more tenders
Have you ever lost a tender you were confident you’d win? Watched a competitor secure a contract, even though you … Read More >
Journal
Latest news, insights and updates from the studio.
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Your brand is your business
In many companies, business and brand strategy march to different beats. They are two schools of thought. One is all … Read More >
Pink Lady® 2023 Asia Fruit Logistica Hong Kong
Pink Lady® returned to Fruit Logistica in Hong Kong with their biggest and boldest Asia Fruit Logistica presence yet. The … Read More >
Sliver Fishing
When it becomes harder to nail your next catch, do you cast your net wider or change your bait? The … Read More >
Digital advertising that works
A little more than ten years ago, advertising was primarily executed via the newspaper, television, radio, and a few other … Read More >
Launching your brand
Months of planning and hard work go into building a new brand. When it’s all polished and you’re finally ready … Read More >
Using a packaging approach for a better Ecommerce experience
A packaging system is not the usual solution for a business-to-business e-commerce website but that’s exactly what happened when Di … Read More >
Maxi-Cosi Baby Car Seat Instruction Manual
Maxi-Cosi have been in the baby car seat game since the beginning. Having invented the category in Europe over 40 … Read More >
Pink Lady® 2022 Asia Fruit Logistica Thailand
Pink Lady® is one of the best-known brands of fruit in the world and an Australian success story. Di … Read More >
Country Road Group & David Jones Modern Slavery Reports
The fact that slavery did not end with the 19th century abolition is a hard truth to swallow. Today modern … Read More >
Zilch
Navigating the complexity of global transport and the dilemma of how to create a sustainable future was a struggle, even … Read More >
Flooring Xtra – Relax. Our floors can handle it
Selling fabulous flooring on Selling Houses Australia. The Brief Generate awareness and make the Flooring Xtra brand top-of-mind for the … Read More >
Flooring Xtra – Flooring so good you won’t want to leave home
A cheeky nod to the lockdowns. The Brief Build brand awareness and cut-through that generates sales leads in a retail … Read More >
Flooring Xtra – Enjoy now. Pay later.
A fun little campaign with some massive results. The Brief Develop a digital advertising campaign that gets people who are … Read More >
South Melbourne Primary School Illustrations
Bright custom illustrations for a school, this was a fun project to work on. The Brief South Melbourne Primary School … Read More >
The difference between B2B and consumer brand strategy
It occurred to me recently, that, while most of the clients we work with at Di Marca are what you … Read More >
Sanctuary Makers
Driven by a vision to reinvent the decorating industry and create an amazing experience for customers, a new retail brand … Read More >
McConnell Dowell 2019 Annual Review
This was the 6th year running we have designed the annual review for global construction company McConnell Dowell. The Brief … Read More >
Signalling could be undermining your brand’s potential without you realising it
It’s fair to say I’ve become a little obsessed with behavioural science recently, and this is my first article in … Read More >
Brand strategy first, execute second
The best brand strategy in the world can only make a positive impact on your business if it’s embraced by … Read More >
Aplas
Aplas is the world’s first software mapping platform, transforming how business understands its digital nervous system. The Brief Aplas came … Read More >
Daily actions are the secret to building a B2B brand quickly
I recently had a client who was really wowed with the value their team got out of investing in their … Read More >
A brand is a fragile idea that lives in the mind
Brand is a word that makes me feel a little uncomfortable sometimes. It often creates a little tension inside me … Read More >
Take your business to the next level by transforming your culture through behaviour
Consider this for a moment. You may be underutilising your people and their behaviour as the key ingredient to transform … Read More >
Annecto Anual Report
The Brief Produce an Annual Report which highlighted the real impact of Annecto – a social purpose not-for-profit organisation offering tailored … Read More >
Kalei
The Brief Develop a name and visual identity to bring to market a new red apple variety which has been … Read More >
Your company values suck, because they aren’t sticky enough.
Depending on how you approach them, your company’s values will either be a living breathing part of your organisation, or … Read More >
Goulburn River Gold
The Brief Develop an export brand to create more value for the Australian pear industry. The Outcome We began with … Read More >
Rico
The Brief Develop and execute a strategy to launch a new generation blushed pear into the marketplace and reinvigorate the … Read More >
The power of your people
Let’s start with the simple principle – better relationships mean better business. Your business, just like your personal lives, are … Read More >
Take a leap of faith this year
I love the beginning of a New Year. It’s a brave new world – a feeling that anything is possible, … Read More >
How to win customers and influence your people
I’m going to let you in on one of my favourite secrets. It’s not really a ‘secret’ secret, but rather … Read More >
Your brand doesn’t need a higher purpose. It needs a clear one
Brand Purpose has certainly become a bit of a buzzword in branding recently. When you hear the term you might associate … Read More >
Brand names, positioning and the battle for the mind of your audience
I read Al Reis & Jack Trout’s seminal book on Brand Positioning again not long ago. Originally published in 1980 and … Read More >
Do things differently, if you want to drive business growth
Someone asked me recently to describe Di Marca’s ideal type of client to them. It’s an interesting question for any … Read More >