Annecto provides disability and aged care tailored support so that people can live life on their terms. With the launch of Australia’s NDIS, Di Marca was engaged to develop a new brand worthy of a large national provider. The result was a new strategy with a distinctive and vibrant brand appearance, grounded by Australian colours and textures setting a new standard for this often bland category.

‘Through a collaborative process, the Di Marca team helped us develop a brand that was truly representative of who we are as an organisation. The sun logo and the vivid colours of our new brand pay respect to the diversity of communities we are working with and bring our Annecto values and identity to life. The feedback from our customers, staff and community has been overwhelmingly positive.’

Cheryl De Zilwa, CEO 

What we did:

  • Brand strategy
  • Brand appearance
  • Brand guidelines
  • Culture – Values & workplace behaviours
  • Publication design