Pink Lady® apples are produced in around 15 countries and sold in more than 120 worldwide. Di Marca has worked with the brand for decades creating a comprehensive brand platform for Pink Lady® to continue to stay relevant, protect the brand’s premium positioning and create a consistent brand experience wherever they’re found around the globe.

‘Di Marca has played a huge part in helping us successfully reposition Pink Lady’s brand platform for the next phase of growth. They took a complex and detailed piece of research and delivered a critical global anchor for the brand. Their approach was very creative but also very responsible, because they understand what’s important when working with a nuanced global brand like ours.’ 

Craig Chester, Group Head of Brands, Apple & Pear Australia

What we did:

  • Brand strategy
  • Brand identity system
  • Brand guidelines
  • Website design & development
  • Marketing collateral
  • Packaging system
  • Branded environments
  • Art Direction
  • Brand video