A grape too bold for ordinary branding

Tiqi

Tiqi is a new grape with a bold, layered flavour unlike anything else on the market and needed a personality to match. With fresh produce branding becoming so familiar it was invisible, Di Marca was tasked with creating something completely different for Tiqi’s global launch. Our brand solution amplifies the boldness, turning the volume up to max. The result: a category-defining brand, now exclusive to Marks & Spencer UK.

What we did:

  • Logo design
  • Brand appearance system
  • Brand manual
  • Packaging design

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