University of Tasmania

Di Marca was engaged to introduce a refreshed brand identity system for one of Australia’s oldest Universities. Our approach retained the resolutely traditional elements that were integral to the University’s history and story, combining them with a contemporary look & feel commensurate to a world-class University.

‘I have worked with Di Marca for many years in various roles as Head of Marketing for Foster’s International and more recently at the University of Tasmania. They developed a comprehensive brand and guidelines system to assist in engaging staff, students and the broad university community, in brand best practice. I would highly recommend them as a valuable partner in the development of brand and reputation systems in the most complex of organizational environments.’

Pat Freeland-Small, Executive Marketing Director

What we did:

Brand refresh
Brand identity system
Brand guidelines
Signage system

Revitalising a heritage brand the responsible way