Switch

The telecommunications industry is infamous for subpar customer service, so Switch are on a mission to make telco perfect for business. Di Marca was engaged to revitalise their brand into something that was more reflective of a category leader on a mission to shake things up. The outcome? A vibrant brand that embodies the distinctive spirit of this stand-out Australian business telco.

‘We’ve been working for over 15 years to make telco perfect and had reached the point where we realised our brand was holding us back. It didn’t really do us justice or represent our point of difference. Di Marca took us on a journey to help us clarify and distill what was unique and special about Switch and then developed branding that brought that to life in a way that’s had a huge impact on our customers and our people.’

Rich & Steve Boothby, Co-Founders, Switch Telecom

What we did:

Brand strategy
Brand appearance system
Website design & development
Marketing collateral & template system
Environmental graphics
Vehicle Livery

A new brand for a telco on a bold mission