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Making people fall in love with pears again

Rico

When people thought of pears, they thought of their Nanna’s fruit bowl. People had fallen out of love with pears. We were tasked to create a brand that would bring pears back. The result was Rico – a pear full of personality.

What we did:

  • Brand strategy
  • Naming
  • Brand appearance
  • Packaging
  • Website
  • Marketing collateral

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