Redland grows and markets various fruits from its own farms and pack houses in the best-growing regions around the country. Amid major growth and acquisitions, a new brand was required that represented the immense value & investment of this 100% Australian-owned company. Our approach unearthed a brand that conveys Redland’s unwavering commitment to premium fruit throughout the entire chain of production.


Client Testimonial

‘I’d followed Di Marca’s impressive work in horticulture for years, so when I took on the Redland brand program, they were my first choice. They guided us through a clear, strategic process that helped define our strengths and create a bold, integrated brand.

18 months on, the results have exceeded expectations — uniting our people behind a brand with real meaning, strengthening our market presence, and making a positive impact on our farmers, business teams, communities, wholesalers, retailers, and their customers.’ 

Jordan Bain, Head of Marketing, Redland Fruit

What we did:

  • Brand strategy
  • Brand appearance system
  • Online brand guidelines
  • Marketing collateral & template system
  • Vehicle liveries
  • Packaging templates
  • Website design & development