McConnell Dowell Employer Branding

Post COVID economic recovery fostered a huge growth in infrastructure construction around the world leading to shortages of available workers and fierce competition for talent. To ensure they continued to attract and retain the very best people, McConnell Dowell engaged Di Marca to discover and express what makes working at this creative construction company so special.

‘Di Marca’s workshops helped us clarify what is special about our organisation and how to express it in a way that speaks to the types of people we’re looking for. Our employer branding now really does justice to the great company we are.’

Steve Collett, Executive General Manager People & Group Strategy

What we did:

Employee value proposition strategy
Employer branding collateral
Recruitment campaign
Employee experience videos

Winning the talent race in infrastructure & construction