Turning up the joy to revive this apple brand.

Joya

Enjoyed for its unbeatable crunch and balanced flavour, Joya was a good apple in need of a great brand. Sold in Western Europe, South Africa and expanding into new markets, production had increased, yet the market demand wasn’t matching pace. Di Marca was engaged to work with the global brand team to define a clear brand story, and build an emotional link with consumers to grow demand.

What we did:

  • Brand strategy
  • Brand appearance system
  • Brand manual
  • Marketing collateral & template system
  • Packaging templates

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