Centre Wing

Marvel Stadium’s Medallion Club offers members a premium experience at the football. On the other side of the ground, with the same great aspect, Access One was underperforming. Di Marca asked, what if the place you watched footy was marketed like a football club? We developed Centre Wing, dramatically increasing membership.

‘Di Marca’s Brand Bulls Eye workshop was not just insightful, it was enjoyable. Together we built the new Centre Wing brand from the inside out, and the ‘Footy Focussed’ brand essence became the centre of all decision making; from eventing to staffing through to marketing.’

Dan Pote, Marketing & Communications Director,
Melbourne Stadiums Limited

What we did:

Brand strategy
Naming
Brand identity system
Brand guidelines
Marketing collateral
Branded environments

New positioning turns a tired asset into a valuable brand