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Branding the business of transport & logistics

Capital Group

Capital Group is an on-demand transport and logistics company operating via a network of businesses and major city hubs across the country. Di Marca was engaged to define the overarching group brand and establish a distinct design language separate from the operational brands. The result effectively communicates the wider Group’s collective offering and positions the company as a complete transport partner.



What we did:

  • Brand strategy
  • Brand appearance system
  • Brand manual & guidelines

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