Built Environs

Built Environs is the building business of McConnell Dowell. Di Marca was brought in during a period of rapid change, including a reshaped organisation, new senior leadership, and expansion into new markets in both Australia and New Zealand. We created a spirited new brand that both visually and culturally aligns Built Environs with its parent organisation and reinforces the strength and support provided by the broader Group.

‘Di Marca worked collaboratively with us as a true design and communications partner to help us design and position a new brand identity for our Built Environs business unit. Through a thorough and well managed process, and genuine attention to our feedback, the Di Marca team was able to guide us in the development of a fresh and powerful brand for a growing part of our Group. We are genuinely excited by the results.’

Steve Collett, Executive General Manager People & Group Strategy

What we did:

Brand strategy
Brand identity system
Building & site signage
Brand guidelines

Rapid change calls for a creative rebrand