We find that the answer is usually ‘I don’t know’ because many of our clients are coming to branding for the first time or have limited experience with brands and they don’t know what they’re doing wrong or where to start in the first place.
That can be frustrating because as you probably already know, a strong brand is very good for business. It will determine whether or not people choose you over your competition and continue to do so. A strong brand creates greater value, it leads to growth and profits that can directly boost your bottom line.
Where do you start? To build a successful brand you need the right plan.
Di Marca has been in business for 30 years and worked with clients in almost every industry sector you could think of. Each have had their own unique branding challenges. What they all have in common is the need to build a powerful brand that is exactly right for their market and their customers.
We’ve taken our many years of experience and fine-tuned a simple yet proven process that can work with any size organisation unlocking the hidden value of your business and turning it into a winning brand.
We help start-ups understand the value their brand offers so that they are well armed to launch an attack on the market.
Tired brands
We cast a new spell on old and tired brands, giving them a new lease n life so that they can continue to stay relevant for years to come.
Underperforming brands
We bring new energy to underperforming brands, rewriting the play book and taking them to the next level.
‘The Di Marca team were fabulous to work with and we were thrilled with the outcome.’
Michelle Beville
CEO, Bevilles
‘Through a collaborative process, the Di Marca team helped us develop a brand that was truly representative of who we are as an organisation.’
Cheryl De Zilwa
CEO, Annecto
‘Di Marca’s Brand Bullseye process unearthed the true meaning of who and what we are as a brand. For the first time, we know why we are different and why people should care about our business.’
Steve Vranesic
Director, Saw Constructions
‘Everyone raves about the aesthetic and how in line it is with our brand and vision. Thank you so much Di Marca for creating something that is truly us.’
Laura Hall
Founder, Uproar Theatrics
We’re proud to have played a part in the success of these organisations.
The Brand Bullseye™ gets you there.
What does the business want from the brand? What do your customers want? What does your brand stand for and how is it different to your competition? Our innovative Brand Bullseye has all of the answers and more. This simple and accessible way to define a brand takes the guess work out of creating a coherent, consistent strong brand across all platforms.
Your brand is how the market thinks & feels about you or your company. Your brand is not what you say it is, it’s what they say it is.
A brand is essentially a person’s gut feeling about a company, product or service, developed by the experiences they’ve had over time.
That feeling determines whether or not they will choose you over your competition, and continue to do so.
Therefore, your brand is created by generating a great experience at every point anyone comes into contact with or interacts with you.
Branding is how you consistently build your brand. It is the ongoing effort to influence people's feelings about you, what you offer and their experience dealing with you.
Branding clarifies who you are and more importantly who you are not so that you can focus your efforts on the areas of business that really matter.
Branding helps you attract the right people. Those who believe in you and value what you have to offer. These people cost less to acquire and are more valuable because they’ll keep coming back for more.
Di Marca is a close-knit team of skilled brand builders with over 30 years of experience working in every industry you can think of.
Yes, we’re experts in all things branding but we’re not a bunch of know-it-alls that come in and tell you how it is. Our approach is a collaborative one. We work together, to engage, influence and educate you and your team on what it takes to build a strong brand.
Our strategic brand-building tool, the Brand Bullseye was developed for global brands. We've fine-tuned it over the years into a simple yet proven process that can work with any size organisation, unlocking your business's hidden value and turning it into a winning brand.
The most successful brands understand that their brand is their business, and align all of their decision-making accordingly.
Put another way, branding is everything. Brand building is never finished, it is an ongoing effort that affects every aspect of your business. Everyone in your organisation should have a clear idea of what your brand is and see every word, image and action as part of the total brand experience.
Approaching your branding this way will give you the best chance at long-term success by standing out from the competition and creating a strong emotional connection with your target audience.
Here's some tips:
1. Clearly define what your brand is and is not.
2. Have a plan and make everyone in your organisation aware of it.
3. Identify the areas you need to change for your brand to be successful.
4. Set a budget and a realistic timeline.
5. Consistently activate your brand everywhere (internally and externally).
6. Manage your brand to ensure it stays consistent and relevant.
7. Find trusted partners that bring the right kind of expertise for long-term success.
The amount you invest in your branding project ultimately depends on the scope of your project, the nature of your industry and the time frame required to take action. The amount can vary significantly.
As a guide, below are some common stages your typical small to medium-sized business will invest in building a brand that can't be ignored with Di Marca.
Some considerations that will go in to determining the budget might be:
– Is your project for a whole company or just a product?
– Are your operations predominately online?
– Do you have a number of sub-brands that are part of this project?
– Do you need advice on how to structure the brands you're planning to build in the future?
– Do you need comprehensive guidelines to control the brand across your team?
– Is there an urgent timeline?
These and many more questions will affect the final budget and scope.
Every project is be assessed on its specific requirements and deliverables. We will take the time to get an understanding of your unique circumstances to guide you on a scope that will get the most bang for your budget.
In the first instance, we would need a basic understanding of your circumstances. What do you need from the brand? What change are you looking for? What's your vision? If you're not entirely sure what the answers are just yet that's OK, we can help you define the scope of your project.
Please ask questions.! We pride ourselves on our openness and transparency. If there's any aspect of building a successful brand that you're unsure about we're more than happy to talk it through with you.
To accurately cost your project we need to know the deliverables and expectations. Do you want us to create everything or do you have an in-house team you want us to work with? Once again if you're not sure about we can talk it through with you.
Once the project is underway we would require the involvement of your leadership team. Strategic branding is only successful if everyone across the business is involved and aligned.
Are you ready to
take your brand
to the next level?
Di Marca specialises in helping B2B brands reach their full potential. Our simple, proven process will unlock the hidden value in your business and turn it into a winning brand. Talk to our team of brand experts to learn more about how we can help take your brand to the next level.
