Culture Alignment - Di Marca

Where your brand meets your people and intersects with customers.

We’ve all heard ‘our people are our most important asset’ before. For most B2B brands that’s undeniable, as your people are your product. Cultivating a culture that is aligned with your brand strategy is key to delivering the right experience for your customers and clients.

Brand Values (we call them Sticky Values) are one component of our Brand Bullseye™ Framework, we can also work more deeply with you and your people to help build a strong culture around your values; defining behaviours and creating internal communications programs and tools to build a great culture.

Over time, culture is built around the stories that are told internally. Those stories become part of your brand for your people.


— Sticky values & behaviours
— Brand culture tools
— Employee engagement programs