Helping the world’s number one branded apple stay relevant

‘Di Marca has played a huge part in helping us successfully reposition Pink Lady’s brand platform for the next phase of growth. They took a complex and detailed piece of research and delivered a critical global anchor for the brand. Their approach was very creative but also very responsible, because they understand what’s important when working with a nuanced global brand like ours.’ 

Craig Chester, Group Head of Brands, Apple & Pear Australia

What we did:

• Brand strategy
• Brand identity system
• Brand guidelines
• Website design & development
• Marketing collateral
• Packaging system
• Branded environments
• Art Direction
• Brand video