Brand Bullseye
The foundation for building a consistent and distinctive brand.
Our Brand Bullseye™ framework has all of the answers, giving you the clarity, direction and confidence to make successful branding decisions.
Brands exist as part of a larger story. What does the business want from the brand? What do your customers want? What does your brand stand for and how is it different to your competition?
These and many other important questions are answered in the Brand Bullseye. It is an easy to use tool that integrates everything into a simple set of components that become an internal driver to build a powerfully consistent brand.
Whether you’re making big picture strategic decisions, considering your product/service offering, ensuring your culture is aligned with your brand, or simply looking to create clear and focused marketing & communications material, the Brand Bullseye is your guide.
The Brand Bullseye™
We develop each Brand Bullseye to be a framework that everyone in your organisation can understand and use, because afterall branding isn’t just the responsibility of the marketing department.
The Brand Bullseye comprises six elements:
Value Proposition
What do you want to be known for, and why should people care? This is the ‘position’ you want to hold in your target audience’s mind.
Evidence
Why should people trust you? These are the reasons to believe the value proposition.
Key Messages
What do you want people to remember about you? The most powerful top-line key messages that you will consistently use to communicate about your brand.
Sticky Values & Behaviours
These are the principles you believe in and live by.
Character
What you sound like, look like and act like. A set of human characteristics that guide the tone and feel of your brand.
Brand Essence
The single idea at the centre of your brand that anchors the whole strategy.
Let’s build your brand together.
The Brand Bullseye process begins with a series of collaborative workshops that builds your brand from the inside out.
This critical first step is where we establish the ground rules and start to imagine what success looks like. Gathering key stakeholders from all levels of your organisation we build the brand together. We start by gathering input and gaining insight from everyone. We look at the bigger picture, clearly defining where you want to go in the future before establishing exactly what kind of brand you need to get there.
At the end of the process we present you with a complete Brand Bullseye strategy document that becomes a users manual everyone in your organisation can understand and use to build a brand that can’t be ignored.
