Swimming Australia wanted to revive the Dolphins, previously one of the most revered brands in Australian sport. Di Marca went back to the beginning to uncover what it really meant to be a Dolphin, and created ‘The spirit of the green and gold’ as the slogan to drive a new era. The Dolphins now have an identity and team culture Australians can be proud of.

‘Di Marca facilitated engagement with the multiple levels of stakeholders around the team to align their ideas and breathe life back into the Australian Swim Team through revitalising the Dolphins brand. This culminated in a solid brand platform to bring our strategic plans to life, and a new iconic mark as a symbol that Australians can get behind.’

Peter Filopoulos, Chief Commercial Officer

What we did:

  • Brand strategy
  • Brand identity system
  • Hype reel