Pink Lady® apples are produced in around 15 countries and sold in more than 30 worldwide. Much has changed since the brand was last updated more than a decade ago and it was time for a refresh. Di Marca created a comprehensive brand platform that allows Pink Lady® to create a consistent brand experience around the globe, stay relevant and protect the brand’s premium positioning.

‘Di Marca has played a huge part in helping us successfully reposition Pink Lady’s brand platform for the next phase of growth. They took a complex and detailed piece of research and delivered a critical global anchor for the brand. Their approach was very creative but also very responsible, because they understand what’s important when working with a nuanced global brand like ours.’ 

Craig Chester, Group Head of Brands, Apple & Pear Australia

What we did:

  • Brand strategy
  • Brand identity system
  • Brand guidelines
  • Website design & development
  • Marketing collateral
  • Packaging system
  • Branded environments
  • Art Direction